Can Social Media help a new Poker site grow?

Social Media Landscape
Image by fredcavazza via Flickr

While this topic is almost completely out of my area of expertise, I am fortunate to have a terrific resource – my son, Chris of ChrisBrogan.com. He has given a lot of help to a lot of people over the years on how to expand one’s presence over the web-o-sphere. In just one post, he gives links to 10 articles he wrote on the subject, entitled “My Best Advice About Social Networking”. I think this would be a valuable starting point for any company looking to grow their customer base.

My question is how would that relate to a fledgling poker site? What could they do to attract more players? The site I am thinking about has a well designed and very friendly-to-use poker interface. They accept US players. Who could ask for anything more? It seems that they need more players so that more games are available to be played in.

I think that they should be announcing the fact that they have many freerolls each day; that they have many guaranteed tournaments each day;  and that they have a variety of games to offer!

How can they go about getting more players and getting the word out?

1. Twitter – they already have a twitter account, but they could use it to announce that a “freeroll” is starting in an hour or that a “guaranteed” tourney is starting in an hour. They could use a twitter hash tag of #poker as many poker players on twitter search for tweets with that tag. They could even create a unique hash tag of their own. (They did start doing that on August 31st, but since then they have only had 23 tweets overall. Even I tweet a little bit more than that.)

2. Blog – they could have a blog where they talk about what up coming games are available and also what promotions are coming up. They could keep it simple and informative.

3. Facebook – they could have a face book presence and seek friends that are interested in poker. (Not really sure how that works? This is where I am getting a little out of my area. I don’t use Facebook enough to know what I am doing with it.)

Again, these are just some random thoughts about how a new poker site could start to build up a presence in an already crowed arena. Sometimes being smaller is better. Hopefully they will continue to grow.

Do you think that social media can help an online poker site expand their presence in an already crowed arena? Is it in the best interest of poker players to have yet another site out there? Should we as players help a site grow?

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4 thoughts on “Can Social Media help a new Poker site grow?

  1. After your last blog post and some more, the line “The site I am thinking about” deserves a little laugh (hi, hi.. ok, i stopped). I'm really interested on social media (I met you on twitter through a tweet from your son ^^) so I'm not unbiased.I think a good marketing plan should include social media (absolutely!) no matter what's the size of the business. It couldn't help sometimes but it's never a wrong choice (once installed it's actually the cheapest of the marketing tools, like telemarketing was before).Back to the plot: They SHOULD hire an agent (a marketer of their own) or marketing consultant (hire it for some hours). If (maybe erroneusly) they're going to be their own marketer, I'll recommend them to read “22 inmutable laws of marketing” by Ries and Trout (easy read starting book) and “Telemarketing” by J. Pope (in order to turn their advice into the social medial of today. Or maybe the new book by “a red-haired guy and her colleague” (hi,hi… ahem!).Wishes! Imanoth

    • You are too funny. Enjoyed your comments and your recommendations. Hope you are recovering from your last episode at the tables. I saw your tweet but did not know what to say?Hmm. Me at a loss for words? Best regards!

  2. After your last blog post and some more, the line “The site I am thinking about” deserves a little laugh (hi, hi.. ok, i stopped). I'm really interested on social media (I met you on twitter through a tweet from your son ^^) so I'm not unbiased.I think a good marketing plan should include social media (absolutely!) no matter what's the size of the business. It couldn't help sometimes but it's never a wrong choice (once installed it's actually the cheapest of the marketing tools, like telemarketing was before).Back to the plot: They SHOULD hire an agent (a marketer of their own) or marketing consultant (hire it for some hours). If (maybe erroneusly) they're going to be their own marketer, I'll recommend them to read “22 inmutable laws of marketing” by Ries and Trout (easy read starting book) and “Telemarketing” by J. Pope (in order to turn their advice into the social medial of today. Or maybe the new book by “a red-haired guy and her colleague” (hi,hi… ahem!).Wishes! Imanoth

  3. You are too funny. Enjoyed your comments and your recommendations. Hope you are recovering from your last episode at the tables. I saw your tweet but did not know what to say?Hmm. Me at a loss for words? Best regards!

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